PIA Advertisement  (Abbas Ali Collection)

PIA advertisement from 1971 promoting airline's air cargo service offering shipment of various kinds of items including fresh fruits

PIA Advertisement  (Abbas Ali Collection)

PIA advertisement from 1977. The advertisement reads:

"When you get down to it there is only one way to judge the airline. The only sure guide is increased passenger support. Over the last three years we have increased our passengers at the rate of 33% a year. Considered this way we at PIA come out very near the top of the airline league.

One of the copybook success stories of recent years, acknowledged by the international press.

So take a ride on success, it's a great feeling."

PIA Advertisement  (Abbas Ali Collection)

PIA advertisement from 1978. The advertisement reads "The airline has rapidly moved into the big airline league. At a rate of growth that is internationally acknowledged to be among the fastest. Last year we carried 2.8 million passengers. In our modern fleet of B747s, DC10s and B707s. From 60 destinations in four continents."