PIA Special Does this slogan make sense?

[SalamPaks]

I know PIA needs some catchy slogans, but I'm curious about the way "PIA Special" is being used.

When one thinks of a special in terms of airline marketing, one invariably thinks of a reduced fare or an enhanced product. I may have missed it but I have not seen any special fares associated with the new services to which the PIA Special logo has been applied. Also, I don't think charging $120 more for a couple of samosas, an amenity kit and a CD are grounds to call something special (I am referring of course to Economy Plus).

So, in your mind, what do you think PIA is referring to when the Special logo is placed on an ad?