In Tariq Kirmani's foreword in the current issue of Humsafar, he states that Humsafar will, during 2007, be a portfolio for and of Pakistan during the Destination Pakistan 2007 initiative.
Certainly the Jan/Feb 2007 issue of Humsafar has one of the most attractive covers I've ever seen since I first started reading the mag back in 1990. The cover is of Basant(Kite Festival).
Similarly, PIA was part of the JATA World Tourism fair last year and the strapline of the Pakistan stall was SEE THE UNSEEN supported by Pakistan written in wavy script.
We all know that, if promoted properly, PIA is THE marketing tool for Pakistan.
The DESTINATION PAKISTAN initiative is nowhere near as strong as Incredible !ndia..........they are even advertising in SAS and Croatia Airlines inflight magazine !!
Humsafar to promote Pakistan
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pkjet
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Humsafar to promote Pakistan
You can't be all things to all people...so just be nice !