New PIA tail livery - 4 designs - colour photos posted

[global-pia]

Right having looked at each design I can honestly say, though a little tacky looking they're a big improvement from the flag tail. The mughal tail is the best one from the lot in my opinion, as it appears much more fuller. That white band seriously needs to be removed as its not synchonising with the tail at all. Its as though its come out of the blue from nowhere.

Another thing which might have worked would have been to apply the design icon on the engines and not on the body, as its looking a little busy at the moment.

The only way to really pass a proper judgement would be when the first aircraft is rolled out to public for all to see. Maybe it'll look alot better applied on metal rather than on print.

This ofcourse is a step forward for PIA into branding as a Pakistani carrier, but I still feel the marketing dept need a few lessons from strategic marketer Philip Kotler to really deal with the problems of corporate branding.

[Falcon598]

These new tails will cost PIA a nice amount of money to do on every aircraft(possibly not on the Fokkers though). I don't hate it, the blue one probably looks the best, but I think a global standardized brand image is what PIA needs. Also this money would be better spent on things that actually matter to the everyday traveller like inflight service/product.

[Abbas Ali]

Notice the color of stripe in 3rd picture, it looks bluish. But it is green in the last picture. May be they will have different stripe colors for each tail.

That’s just a small bluish mark on photo print. The stripe will remain dark green on all aircrafts.

im getting impatient now.... do we know when we'll start seeing the livery roll out?

As posted earlier by Moin, Boeing 747-240BM (AP-BAK), currently undergoing maintenance checks at Karachi, is the first aircraft to wear new tail livery. After completion of maintenance checks, the aircraft will return to active service under new livery on ‘Pakistan Day’ (March 23, 2006).

.....but what about the design which was posted by Senior?(tail pin)

So far these four designs have been released by the airline. I believe there will be many more different designs representing various cities and areas of the country, I’m sure design on 777LR tail pin sent by forum member SENIOR is going to be one of them.

[atmalik]

As for Karachi, the only theme I can see appropriate at this time is one of a TT Pistol and a time bomb!

I agree with that Moin, its sad but true anyways looks like we are inbetween at the moment, some people liking it and some not. So I guess we will just have to wait and see.

[PIAinORD]

great quote from the a.net thread on the tails:

"I think it's great, mostly because Pakistan is - for many westerners - a one dimensional image, identified principally with its political scene.

With this variety of images, the new look stimulates thinking of the country as multi-dimensional, varied, and worth a deeper look.

I hope it benefits them as much as I suspect it will. "

I'm personally a fan...

[speedbird london]

What company or agency actually commisioned the designs?? Or was it in-house and designed by PIA itself.
Also does this mean everything in coporate livery will be in 4 schemes?(tickets,letter heads,ground equipment,advertising,many oother items? wow, what a added cost.
Shame PIA hasnt learnt that it looks good, but is a clear failure. Take BA, who did a similar thing in 90s, and it was disliked by all, i know the theme was more global then.
As for PK, well, I think stick to one scheme, and as for the white bar, well it needs to go, just likes out of place. Like others have mentioned.
Be nice to see the launch.
Also how much is this costing? As it could all backfire.

[Charliedelta11]

Thar and mughal look pretty cool...but if they stick with the scheme they've presented for the A310's and 737's i'll hurl..cuz they are extremely tacky...they better do something to improve them or else it'll be just like one of those buses we have in our cities...the ones called "dulhans"..hahah...

[Abbas Ali]

Off-topic: According to a reliable source, PIA is seriously considering to introduce new uniform for cabin crew.

[Adnan Anwar]

Except the urdu PIA on it, the new tail design/motif looks better than the silly flag

[Moin]

In reply to Speedbird, what PIA has done here is to simply change the flag on the tail. Nothing more. There is no other major livery change, reason being that if that were to be done, every other item which bears the PIA logo would have to be changed from stationary, cups, tags, tickets, badges, safety cards, barf bags, pins etc etc which all bear the current PIA font logo. This new scheme allows them to get away with a small change without having to redo the entire corporate image which would cost alot.

[smarties]

In reply to Speedbird, what PIA has done here is to simply change the flag on the tail. Nothing more. There is no other major livery change, reason being that if that were to be done, every other item which bears the PIA logo would have to be changed from stationary, cups, tags, tickets, badges, safety cards, barf bags, pins etc etc which all bear the current PIA font logo. This new scheme allows them to get away with a small change without having to redo the entire corporate image which would cost alot.

PIA never intended to change the PIA logo (font) anyway. They were planning to just change the tail. All the things you have mentioned like tickets, cups, puke bags, tags etc..only have the PIA fonts, not the tail scheme as u suggest. Have you seen the Pakistan flag in any of the items you have mentioned? I havn't. So it would not cost PIA anything, as they were not going to change the PIA font.

[Moin]

I was just answering Speedbirds query. I guess you knpow alot more than I do.

[inducedrag]

PIA management keep changing colour scheme twice a year but now it looks like PSO oil tankers and Karachi minibus have the same thing in common.

[behramjee]

I prefer the designs of Nasir and one other member of this forum who made 100 times better designs than the ones proposed by PIA.

This looks like a copy of BAs World Tails which failed big time.

The pashmina tail design applied when the CX B 743s were delivered was my fav PIA tail design.

[pkjet]

behramjee I agree that Pashmina was THE best scheme PIA ever had but they should have also applied it to engines and the underbelly, whilst the tail pattern should have been Delta-esque i.e a waving flag pattern.

As for the uniform, I think it is a very good decision to introduce a proper airline uniform and stop giving the female crew so many colours; coz they sure as hell look like they are at a party !!! Senior crew ought to have clear designations as to their seniority.