I'm in Dubai right now and today at the City Centre mall I saw the EK Souvenir Shop selling models, shirts, cards, mugs, key rings, posters etc. The models were 1:500 scale A380, A345, A332 and 773 by Herpa for DHS 110 and the 1:200 scale A380, A345, A332, 773, 744F and 727 were by Skymarks/Risesoon and also for DHS 110. As I already had the 1:200 A345, I picked up the 773 and A332 alongwith a very nice 1:500 A380 refridgerator magnet. They also had cheaper 1:200 A345, A332 and 773 models which were more suitable for kids for around DHS 65.
People were flocking to this shop and EK has stores in most of the major malls as well as at DXB airport duty free. Now this is marketing. Took a few pics and will post them here when I return to Khi tomorrow.
EK Store Dubai
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